Buying property abroad is often associated with the desire to invest money profitably for a long time. Now many people are looking towards Europe. For example, income real estate in Bulgaria is still interesting and popular. Let’s find out whether investments in Bulgarian real estate are profitable in 2025.
Real estate in Bulgaria with high income — a win-win solution
Foreigners have long understood that buying houses and apartments abroad is a good way to make money. They invest money in housing even if they do not plan to live there. Most often, the goal is to rent out this property. Many believe that the best investment real estate is exactly in Bulgaria. And here’s why:
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Geographical location. The country, located between Europe and Asia and having access to the Black Sea, thanks to its position, has managed to develop tourism and logistics perfectly.
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Beautiful nature. This country has everything: beautiful mountains, plains, and a long coast in the east. So finding a resale property where you can live and enjoy nature will be easy.
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Pleasant climate. When choosing where to invest in Bulgaria in 2025, people think about the advantages of this country. One of them is the climate. In northern and central Bulgaria, the climate is moderate: winters are cool, and summers are not very hot. This is a good place to live all year round. And in the south of the country, the climate is Mediterranean — just right for vacationers.
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In Bulgaria, real estate is inexpensive and there is a large choice. Usually, housing here is cheaper than in other parts of Europe. You can take ready-made apartments that were previously rented to tourists or buy real estate from a developer at a good price. And there are also many villas and houses here, also at pleasant prices.
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Fast return on investment. There is no particular need to figure out which real estate pays off the fastest in Bulgaria. In this country, the choice of housing itself is not so important. The reason: wherever you buy housing, it will bring approximately the same income. In addition, rental and purchase prices are rising every year. So your investments will definitely pay off.
Where to buy income real estate in Bulgaria
Of course, tourist areas are the most promising in terms of the speed of return on investment. Year after year, they show stable positive market dynamics. The three main regions that we will look at below remain the most in demand.
Sunny Beach
Here you will find a lot of different housing for every budget. Choose what you like best and complete the purchase. Sunny Beach is the most famous resort in Bulgaria. It is famous for its beaches and convenient infrastructure. If you want to invest money, then investments in real estate here are an excellent option.
Here are the reasons that confirm this:
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The most profitable price per m². The average price varies between €900–1500. The most relevant for purchase are studio apartments and apartments.
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Maximum annual profitability. In just 12 months of rent at an average price of €350–450, you can recover 8.5–9% of your investment.
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Popularity. Sunny Beach is the most popular among tourists, so renting any property will not be a problem.
Other resorts
When there is an understanding of which real estate pays off faster in Bulgaria, as an alternative you can consider the regions of Sveti Vlas and Burgas. They are also a reasonable investment decision because they:
Have a good average price per m² — €1100–1600.
Offer an excellent choice of real estate – apartments, villas, houses, townhouses on the first line of the sea and beyond.
Have a developed infrastructure — everything necessary for comfortable recreation and permanent living is available.
Nessebar
One of the most beautiful and ancient regions. It is a historical center and has a rich cultural heritage. Thanks to these criteria, Nessebar remains popular among travelers all year round. The return on investment in real estate in Bulgaria in 2025 in this region is also high — from 7.8% to 8.4%. And this is with the lowest rental cost of €300–350.
Burgas
A large city in Bulgaria on the Black Sea coast. It is known for a wide choice of entertainment and educational institutions. The return on rent in Bulgaria in this region also has attractive indicators for investment. The average annual income is 7–7.5%. Rental prices, on the contrary, are the highest — starting from €450–500.
How to choose investment real estate in Bulgaria
It should be understood that there are several main criteria for selecting a decent option. You cannot just buy cheap real estate in Bulgaria and recover your investment in 5–8 years.
It is important to consider the following factors:
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Location. The popularity and developed infrastructure of the region are important. There should be a good dynamic of growth in real estate prices.
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Legal aspects. This is indeed very important. You need to thoroughly understand the legal details and understand what risks there may be. It is best to deal with those who are definitely reliable — with companies that have a license for such work.
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Type of housing. It is important to understand how much you can earn from rent in Bulgaria. To do this, you need to study the prospects of specific housing in certain regions.
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Profitability. It is worth assessing how quickly real estate pays off in Bulgaria. For example, for long-term rent, profitability should not be lower than 5.5%, and for resort regions, at least 7.6–8%.
Summing up
Now you understand that Bulgaria is an excellent country for real estate investment. It is rapidly developing and strengthening its economy. For example, already in 2026, Bulgaria will completely switch to the euro currency. There are plenty of different housing options here — from luxurious apartments to something simpler. You just need to choose what you like, sign the papers, and start earning this year.
